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IIM Calcutta | ISB | Director Performance Marketing, People Group
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Results-driven Head of Performance Marketing with 10+ years scaling profitable user acquisition for B2C digital platforms across global markets. Expert in data infrastructure development, AI-driven campaign automation, and managing ₹100CR+ annual budgets while driving 40% ROAS improvements. Proven leader of 10-member teams delivering measurable revenue growth through profitability-first strategies (pROAS, LTV/CAC optimization).
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